- Warren Buffett
When next we see Wooster and Lodi, they are visiting their business guru, Jimbo Buffett. Jimbo felt he was uniquely qualified to be a business guru for two reasons. First, his namesake was Jimmy Buffett. Wooster, somewhat more versed in "pop" culture, never corrected his error, and for good reason. Had Jimbo realized his namesake was the singer Buffett and not the financial wizard Buffett, he might have pursued a career in music rather than in business. And Wooster and Lodi would have been without their valued business guru. Even so, he was blessed with a rich baritone.
Secondly, Jimbo didn't believe himself uniquely qualified as a business guru because of any profound knowledge or business expertise. Rather, he felt he possessed unusual insight because of the abject failures of every business venture he had attempted. Let's sit in on the consultation, shall we?
Wooster and Lodi Seek Business AdviceWith all the turmoil and uncertainty surrounding their business ventures, Wooster and Lodi thought it best to pay a visit to Jimbo Buffett. Jimbo had been their valued business guru for several years now and always had sage advice to offer whenever they hit a bump in the road, which happened quite frequently, as it were.
"Well, howdy, Neighbors!" Jimbo called in his southern drawl when he saw his two prodigies coming toward him. He looked down from his vantage point on the fourth floor window of the abandoned building that was currently his home. "Come on up and sit a spell with me. Ah've got some mighty fine Kentucky Bourbon Ah've been savin' for ya."
Wooster and Lodi quickened their pace at the invitation and were soon sitting beside their guru on some very comfortable genuine leather car seats from a late model Cadillac. The seating was arranged artfully so as to offer a view of the abandoned, and therefore quite serene, parking lot below.
Jimbo, ever the Southern Gentleman, graciously offered his companions a shot of his precious whisky. Wooster thought back to the time he and Lodi had considered investing in "liquid" assets like whisky. Lodi was correct: It had been all too tempting to dip into their supply.
"What brings you two entrepreneurs this way? I know y'all've been pretty busy with your treasure huntin' and valuables scavanagin'." Jimbo had his own particular way with words and could make the most mundane of activities take on an air of gentility.
"That's what we're here about," Wooster answered. "Our dumpster diving has, well, taken a dive. They've relocated our best ones. And there's just not a much good stuff in them anymore, anyways."
"And there's so many folks getting into this business, the market is too crowded," Lodi chimed in from over the rim of his glass. He had been taking deep breaths of the liqueur for several minutes before drinking it so as to extend the experience.
"And there's so much cheap stuff coming in from China," Lodi went on. "The Thrift stores we sell to can't compete. It's eating away at our market share and profit margins." Disheartened by focusing so much on their business woes, he downed the Bourbon in one gulp.
"Well, what you boys need is a 'competitive strategy', Jimbo got up to generously refill Lodi's glass. "But Ah warn you, it may involve some unpleasant choices."
"I don't know, Jimbo," Lodi lamented. "I don't do 'unpleasant choices'." His face, however, brightened somewhat as his glass filled up.
"What do you mean by 'competitive stratedy?" Wooster wanted to know. "It sounds complicated."
"No, no, now don't get y'self all in a bother. You just need some tools to predict the future."
This all was sounding intriguing and Wooster and Lodi, in the after glow of the fine Kentucy Bourbon, felt their friend was once again ready to send a gem of financial wisdom their way. They settled back expectantly into their "rich Corinthian leather" seats.